Every strong brand stands on a strong foundation.
Our foundation was laid in 1967, when Lala Khushi Ram Agarwal began his journey in the sugar wholesale business.

With honesty, discipline, and relentless hard work, he steadily grew the business and earned something more valuable than profit — trust. Over the years, his name became synonymous with reliability in trade.

As the business expanded, the next generation stepped forward.

In 1995, Amit Agarwal joined his father to carry forward the family legacy. With fresh vision and determination, he strengthened and expanded the sugar trade while maintaining the core values of integrity and discipline.

A major milestone came in the year 2000, when the family entered the FMCG sector as a distributor for ITC Ltd. This marked a turning point in the journey from traditional wholesale trade to organized branded distribution.

In the same year, the elder son Dr. Harsh Agarwal formally entered the business, taking responsibility in distribution operations for ITC Ltd. His entry brought new energy, structured management, and professional approach into the growing enterprise.